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77 Nicotine Pouches UK

77 Nicotine Pouches are a tobacco-free Polish brand known for one of the UK's widest flavour ranges - fruity, icy, dessert and beverage-inspired profiles in a slim, discreet format. Flavour and nicotine release lasts up to 30 minutes. Available in 28 flavours across four strengths: Light (5.2mg), Regular (10.4mg), Strong (15.6mg), and X Strong (20mg).
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77 Pouch Size

77 Nicotine Pouches feature a slim, discreet format that sits comfortably under the lip, perfect for users who prefer a subtle, less bulky experience. This design makes it easy to enjoy nicotine throughout the day without drawing attention or feeling the fullness of a traditional, larger pouch.

About 77 Nicotine Pouches

77 is a Polish nicotine pouch brand made by Luna Corporate, one of the few major brands manufactured outside Sweden, where most of the market is based. Tobacco-free and slim in format, 77 is known for one of the widest flavour ranges available in the UK, spanning everything from classic mint and fruit to more unusual profiles like cola, rosemary, and vanilla tobacco.

The range splits into two lines: the standard Core range (the broadest flavour selection, in Light and Regular strengths) and the VB Edition - a partnership line featuring distinctive can artwork, including Arctic-flavoured pouches available at higher strength.

77 Pouch Strengths

77 Nicotine Pouches come in 3 nicotine strengths

LightRegularX Strong
5.2mg/pouch10.4mg/pouch20mg/pouch

77 Nicotine Pouches are available in three strengths, giving users flexible options depending on their preference and nicotine tolerance. The 5.2mg option provides a light, low-intensity experience, ideal for those new to nicotine pouches or seeking a subtle effect. The 10.4mg option delivers a balanced, medium-strength hit for regular users, while the 20mg option offers a strong, more intense experience for those seeking maximum impact without transitioning to traditional tobacco products. Not sure which strength is right for you? Read our full nicotine pouch strength guide for a complete breakdown by tier.

Frequently Asked Questions

Are 77 nicotine pouches safe?

77 Nicotine Pouches are tobacco-free, which removes many of the harmful chemicals found in traditional tobacco products. However, they still contain nicotine, which is addictive, so users should be aware of potential health effects and consult a healthcare professional if they have any concerns.
What strength are 77 nicotine pouches?

77 offers a range of nicotine strengths to suit different preferences. The brand provides 5.2 mg per pouch for a lighter experience, 10.4 mg per pouch for a medium hit, and 20 mg per pouch for users seeking a strong nicotine effect.
Are 77 pouches tobacco-free?

Yes, all 77 pouches are completely tobacco-free. They provide a way to enjoy nicotine without the risks associated with smoking or chewing traditional tobacco.
Is 77 a good nicotine pouch brand?

77 is considered a reliable and versatile brand, offering a wide variety of flavours and strengths to cater to different users. Their pouches are generally dry, which can provide a smoother, longer-lasting nicotine release, making them popular among both beginners and experienced users.
How long do 77 pouches last?

A typical 77 pouch is designed to be used for about 20 to 40 minutes, releasing nicotine and flavour gradually during that time. Individual experiences may vary depending on pouch strength and personal usage habits.
What is 77 VB Edition?

VB Edition is a special line within the 77 range featuring distinctive can artwork, named after Formula 1 driver Valtteri Bottas. It includes some flavours not available in the standard range, including Arctic-flavoured pouches at higher strengths.
Is 77 Ghost Mini different from the standard range?
Yes. Ghost Mini is a smaller, more discreet pouch format at 20mg strength, with slightly more pouches per can than the standard slim format. It's designed for experienced users who want a compact, high-strength option.